Google My Business
Your Business Profile appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your Business Profile - so you can stand out, and bring customers in.
Please see images below, the Google Google My Business I am currently handle for. Click the image to view full size.
1. Image below is Google My Business.
2. Social Icons appear on Google My Business.
Social profiles for local businesses
When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business.
Social profile information is automatically added to listings for eligible businesses. There are many factors that influence whether these links will appear in your listing, including:
Consistency. Use the same name to represent your business in both your listing and your social profiles.
Authenticity. If available, verify your profile using the social media site’s verification process. This helps Google determine that the social profile is managed by an owner or authorized representative of the business. Note that not all sites have verification processes available to all of their users.
Structured data. Use social profile markup on your official website to specify which social profiles link you’d like to appear in your listing.