AI technology is here to help the world, which makes us really excited but also a bit scared. However, most people don't fully understand AI yet, and it's kind of like trying to answer a very tricky question, like how many angels can dance on the head of a pin.
AI, which stands for artificial intelligence, has become a popular buzzword in many industries, including design. Designers and developers are talking about how AI, Machine Learning, Deep Learning, as well as VR, AR, and MR (virtual, augmented, and mixed realities) might change the way we work.
So, what do designers have to say about all this? Well, with AI, we'll need to create new connections between customers and products. These interactions are just the start of a ongoing conversation between businesses and customers about what AI can and should do for products and services. Designers will provide the important emotional context for coming up with new ideas, and that's how a business will succeed with AI.
Getting Real about AI
AI has a lot of promise in the design world, but to make it work, we need to calm down the excitement and unrealistic expectations. Instead of thinking of AI as some kind of magical technology, it's more practical to see it as "augmented intelligence" for now.
Robots won't replace designers. IBM's CEO, Ginni Rometty, prefers to call it "augmented intelligence" instead of AI.
AI will mostly help with making things better and faster. Designers using AI can create designs more quickly and affordably because AI can work faster and more efficiently. AI's strength lies in its ability to quickly analyze large amounts of data and suggest design improvements. Designers can then choose the best ideas based on that data. This way, they can create effective designs faster, and they can test different versions with users.
Designing prototypes quickly can be done with the help of AI design tools. You start with some basic sketches, enter a few details, and a library of ready-made design elements comes to life, creating a prototype that matches the company's design style. Airbnb is already using this approach. They use machine learning and AI with computer vision to turn hand-drawn wireframe sketches into design components with actual code.
Designers also have to deal with boring tasks like translating products into different languages and making the same graphics for different markets. Netflix is already using augmented intelligence systems to handle this. The system takes the original version, translates it into multiple languages, and creates personalized graphics. All a designer needs to do is check and approve the graphics, and sometimes make small adjustments. This saves a lot of time.
AI is already doing things that designers used to do, like creating lots of different Nutella packaging designs. It used patterns and colors to make seven million unique Nutella labels in Italy, and they all sold out in a month.
When it comes to VR, AR, and MR, which need a lot of design work, AI could help designers make 3D virtual worlds much faster. A smart AI system could suggest different design ideas based on some basic information, and then the designer can pick the best one.
Designers don't have to worry. AI and robots won't replace us, at least not right away. Instead of being a problem, augmented intelligence will bring us exciting chances. To make the most of these opportunities, designers will work together with AI, blending creativity with art, science, engineering, and design. In the past, technology made us stronger and faster. AI will make us smarter. We just have to be patient and wait a bit longer.
In short, AI is revolutionizing design, boosting creativity and efficiency. While there's a lot of excitement around AI, it's a helpful tool, not magic. Designers can use AI to work faster and better. AI's future in design looks bright, with benefits like speedy prototyping, multilingual graphics, and unique packaging. In virtual reality (VR), augmented reality (AR), and mixed reality (MR), AI enhances experiences. Designers won't be replaced by robots; they'll collaborate with AI in art, science, engineering, and design. AI makes us smarter and more innovative, so let's embrace this partnership for exciting opportunities ahead.